Analytics

Improving and optimising your marketing starts with understanding your marketing data. With our inbound marketing software platform, you have access to integrated metrics that span your contacts database, marketing content and website traffic – all in one platform.

So what makes us different?

FOCUSES ON PEOPLE – people matter in marketing, not anonymous page views. Our software gives you context on your contacts with data rich, individual profiles, and complete database reporting.

INTEGRATED ANALYTICS – our platform wouldn’t be complete without integrated analytics for your funnel, and you can see all of your marketing channels and their individual performance.

REVENUE REPORTING – find out which marketing activities lead to revenue for your company by segmenting your data based on any property and relate it back to revenue.

FEATURES

Revenue analytics (Enterprise version only)

B2B marketers need to report on the number of companies in their database, not just the number of individual contacts. The Companies Report helps marketers put revenue figures next to their marketing activities. You can drill down and find out the revenue generated by each company plus identify the marketing channels that have generated the most revenue for your business.

Marketing channel analytics

Use your marketing data to make smart marketing decisions. Our software Analytics gives you the metrics you need to understand the performance of your important marketing channels. It identifies visits through your landing page, slices and dices the data for overall performance, and analyses your CTAs visit to click conversation rate.

Full-funnel analytics

Our software Analytics records events continuously, covering the complete customer lifecycle from first interaction to most recent conversion. The Sources report looks at the traffic that brought in visits and leads and identifies the most influential pages (Enterprise and Pro versions only).

Additional tools for your analytics

Your data is constantly changing. Our Analytics helps you stay ahead of the game (and your competitors) with additional tools and apps. You can download our mobile app for iOS or Android to track your current month’s progress for generating visitors, leads, and customers and discover how you rank against your competitors (Enterprise version only).