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3
Apr

Six steps to reap full benefits of PPC in your business: Step 4

Here is the the 4th step of the 6-steps to reap full benefits of PPC in your business. PPC definition, how it works and benefits including challenges were discussed at the Introduction. Setting goals and understanding your target audiences were the topic in Step 1. For a better targeted PPC campaign, Step 2 elaborated on creating customer …

3
Apr

Six steps to reap full benefits of PPC in your business: Step 3

Understanding Keywords your Target Audiences would Be Searching for Continuous research and refinement of a business’s PPC keyword list is as important as continuous updating of target audiences’ persona profiles. Both these aspects are inter-related and one helps in fetching relevant information for the other. So, now that you have built your persona profiles, it …

3
Apr

Six steps to reap full benefits of PPC in your business: Step 1

Set Goals and Understand who your Target Audiences are In a fiercely competitive world of today, nothing can be aced with a mere hit-and-trial technique. One needs to be strategic and needs to follow a systematic approach towards goal attainment. Same goes with PPC (Pay Per Click) campaign. With high amounts, allocated to digital marketing, …

3
Apr

Six steps to reap full benefits of PPC in your business: Step 2

Create Customer Personas for a better Targeted PPC Campaign A well-defined user-centered marketing plan is a key to a successful marketing campaign. And, a factor that lies beneath such a success is the creation of persona maps. In the digital marketing world too, PPC campaign requires creating persona maps, which clearly distinguish and define various …