The Process

From Idea to App Store in 90 Days

No mystery. No delays. Here's exactly what building your app looks like — step by step.

01

App Strategy Call Free · 30 min

We talk through your business, your users, and what the app needs to do. You walk away with a clear picture of scope, timeline, and cost. No obligation to proceed.

  • Written call summary (yours to keep)
  • Rough cost range and timeline
  • Recommendation: native vs cross-platform
Book Your Free Call →
02

Requirements Brief 5 business days

We write a detailed requirements document — every screen, every user action, every integration. You review, request changes, and sign off. No ambiguity before a line of code is written.

  • Feature list (prioritised: must-have vs nice-to-have)
  • User flow diagrams
  • Fixed-price quote (no surprises)
03

Design & Prototype 2–3 weeks

Before any code, you see a clickable prototype of your app. Every screen, every tap. You test it on your phone, share it with your team, and approve it before build starts.

  • High-fidelity UI design (Figma)
  • Clickable prototype (test on your phone)
  • Brand-aligned colour scheme and typography
04

Build & Test 6–10 weeks

We build in 2-week sprints. At the end of each sprint, you get a working build to test on your device. Bugs get fixed before the next sprint starts. No big-bang launches.

  • Fortnightly build drops to your device
  • Automated tests + manual QA each sprint
  • Weekly status update (5 min read)
05

Launch & Support Ongoing

We handle App Store and Google Play submission, including screenshots, descriptions, and review responses. 90 days of post-launch support included — any bug we missed, we fix free.

  • App Store + Google Play submission
  • 90-day post-launch support
  • Analytics setup (Firebase / Mixpanel)

What about AI app builders?

A common question from business owners in 2026. The honest answer:

✓
AI generates code snippets. We build complete, production-ready apps with security, accessibility, and App Store compliance built in.
✓
AI doesn't know your business. We interview your team, map your workflows, and build screens your customers will actually understand.
✓
AI can't submit to the App Store. Apple's review process rejects ~30% of first submissions. We've navigated it 50+ times.
✓
AI is our tool. We use AI to write faster. But every line is reviewed by a developer who knows what it does.
Talk to a developer — free 30 min call →

Ready to start?

Book a free 30-minute App Strategy Call and get a clear picture of your project scope, timeline, and cost.

Book Free Strategy Call →

Or see our pricing →

Free Guide App Cost Guide 2025
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